Fla-vor-ice and Otter Pops are the best- and second-best-selling ice cream products on the platform, although this might be because they are two of the few ice cream products that are sold unfrozen. Freeze pops have become so popular on Amazon that the company is having a hard time keeping up with the demand. Grocery stores are Jel Sert’s primary distribution channel, “but you can’t ignore e-commerce,” Wegner says. Pedialyte also sells freeze pops with added electrolytes aimed at young children recovering from the flu or severe cases of dehydration. Some newer brands, such as Goodpop, started selling freeze pops made with organic ingredients and sans preservatives. Other brands are available on the market such as Pop-Ice, the original freeze-at-home brand, and Kool Pops. After acquiring its competitor, Jel Sert became the biggest supplier of freeze pops in America. In 1996, Jel Sert bought Otter Pops, a brand from Southern California that dominated the West Coast freeze pop market. It blew up, and soon became Jel Sert’s best selling brand. In the 1960s, the company bought Pop-Ice, the brand that first introduced the freeze-at-home product, and in 1969, it launched a similar, but revamped product called Fla-vor-ice. Jel Sert got big in the 1930s after developing line of popular powdered drink mixes. The best selling brands - Fla-vor-ice, Otter Pops, and Pop-Ice - are all made by Jel Sert, a snack foods company based in Illinois that has a tight grip on the freeze pop market. Flavors vary depending on the brand but some classics are Fla-vor-ice’s strawberry and Otter Pops’ grape. Artificial flavors and colorings are used to give the pops their distinct fruitiness and bright hue. The nutritional value is scant each pop contains a couple of grams of sugars and carbohydrates. Ingredients include high fructose corn syrup, juice from concentrate, citric acid, sodium benzoate, and potassium sorbate - two preservatives used to prevent bacterial growth. What are they made of?įreeze pops are made from sweetened, colored, and flavored water. This means they’re easier and cheaper to manufacture and ship, and therefore cost less than other iced treats. Perhaps the biggest difference between popsicles and freeze pops are that they are sold unfrozen, ready to be… popped into the freezer. It’s consumed simply by squeezing and pushing the ice, which melts quickly, out of the tube. It’s sealed on all ends, and requires the consumer to rip open the top to access the sweet ice inside. The thin plastic pouch is about an inch thick and varies in length, though most are around 10 inches long. Here’s a look at the past, present, and future of freeze pops.Ī freeze pop is a frozen treat very similar to a popsicle, but instead of being consumed off a stick, it comes in a clear plastic tube. Regardless of the feeling they evoke, freeze pops are still a common refreshment of choice, from California beaches to New England backyards. “Let’s say you’re a 24-year-old, you go on social media, you see what’s going on in the world - we are a product that allows you to escape all of that,” says Gavin Wegner, marketing manager at Jel Sert, “whether that brings you back to childhood memories or allows you to create new memories with your friends and family.” That’s partially why, for the company that manufactures some of the most popular freeze pop brands, Jel Sert, millennials are the new target audience: But it’s equally about escapism than it is about nostalgia. But she sometimes reminisces about simpler times when a freeze pop was enough to take on the heat.įor many Americans, memories of childhood and summer are tied, at least in part, to the flavor and ice-cold ease of of a candy-colored freeze pop. “Even if I wasn’t on the red team, I would always sneak a red pop because I loved the cherry flavor so much,” Freedman says.įreedman is in her early 20s now and on a hot day, she’s more likely to reach for an iced coffee or a scoop of creamy gelato. After a long day of games, as a reward, coaches passed out Fla-vor-ice - in Georgia they call them “icees” - that corresponded to their team color. Kids were placed into different teams - red, blue, orange - and competed against each other in various sports: dodgeball, soccer, squash. When Mindy Freedman was a kid growing up in Atlanta, her school organized color wars every summer.
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